Stockcar racing, Action Sports & hard rock music…all in one!

The world’s first "Heavy Metal" rock music related Stockcar Racing Team & Reality TV show is entering the world of auto racing…with a bang!

This edgy, non-traditional race team is going to be a very high profile addition to the auto racing world. Featuring rookie driver Tony ‘Grinder’ Dwyer, who is a former multi-sport pro athlete, including BMX, Jet Ski racing, Karting, and Scootercross. Tony’s ventures include a successful career as an action sports event producer, and he is also the vocalist of ‘Means to an End’ a Hollywood based Industrial hard rock band.

Pre-race event nightclub concert parties featuring Tony's band in corresponding race cities will take place prior to each race event. When Tony and the team hit the track, everyone will not only know he is there, but knew he was coming!

An extensive media and print publicity campaign done nationally and locally prior to each race market to insure a high level of exposure for the race, concert, action sports trackside and Tony’s unique story as well as all his sponsors.

This program also includes a retail marketing campaign of the debut CD release by Tony’s band ‘Means to an End’ and Freestyle MX home DVD being distributed to over 2,500 retailers nationwide.

‘RACECAR ROCKSTAR’ REALITY TV SHOW
The first television show ever to document the culture clash between Tony ‘Grinder’ Dwyer,a rock musician/race car driver and race team, his car owner and peers; the trials and tribulations of driver training (and crashing) and the conflicts between this “extreme dark rocker” with his entourage, and the “good old boys” of traditional stockcar racing, which at times with tempers flaring, could get physical!